The TTAUP Travel Mart (TTM) is the flagship trade exhibition of the Travel Trade Association of Uttar Pradesh, held on 5th October 2026 at Hotel Taj Palace, Vibhuti Khand, Lucknow. Built on the theme "Work Together, Grow Together", the mart brings together sellers of travel products and services with the buyers who sell them — travel agents, tour operators and ticketing professionals from every part of the state.

For exhibitors, the value of TTM lies in concentration: in a single day, your team meets a curated audience of trade buyers who are there specifically to discover new destinations, properties, technologies and services to sell. Every conversation at the mart is a potential distribution agreement, because the visitors are professionals whose business is selling travel.

Exhibitor booths are offered in a range of sizes and configurations, with standard deliverables including shell scheme, furniture, power and brand exposure across the event's promotion. Sponsorship and brand-amplification opportunities — signage, collaterals and sponsored moments — allow exhibitors to extend their presence beyond the booth. The TTM team assists first-time exhibitors with booth planning and logistics at each edition.

Whether you are a national tourism board entering the Uttar Pradesh market, a hotel chain seeking agent partnerships, or a technology platform looking for distribution, the mart is the most direct route into the state's organised travel trade.