The association's knowledge archive
Association news, travel trade news, events, announcements, industry updates and member updates — published as they become available.
News & Updates
TTAUP Travel Mart 2026 brings together over 400 UP travel professionals in Lucknow
Travel Trade Journal reports that TTAUP organised TTM 2026 at Taj Palace, Vibhuti Khand, Gomti Nagar, Lucknow, with approximately 60 exhibitors and over 400 travel professionals from Uttar Pradesh, including airlines, hotels, tourism boards, destination management companies and travel companies. The mart was inaugurated by Preeti Srivastava, Deputy Director of Uttar Pradesh Tourism, and TTAUP President S M A Sheeraz described it as an important step towards strengthening the travel trade ecosystem of Uttar Pradesh.
Travel Trade Journal
Read Full ArticleTTAUP Travel Mart 2026 brings together over 400 UP travel professionals in Lucknow
Tourism Affairs covers TTM 2026 as a B2B networking event built around business meetings, destination promotion, networking and the sharing of expertise among tourism suppliers and travel professionals. The report highlights Lucknow's role as the hub for travel trade interaction in Uttar Pradesh and carries TTAUP President S M A Sheeraz's call to unite the travel industry as a whole.
Tourism Affairs
Read Full ArticleTTAUP Travel Mart draws 400 trade professionals and 60 exhibitors in Lucknow
TravTalk India reports that TTAUP Travel Mart 2026 in Lucknow drew around 400 trade professionals and 60 exhibitors.
TravTalk India
Read Full ArticleTTM 2026 highlights on Instagram
Photographs from TTAUP Travel Mart 2026, shared on Instagram.
TTM 2026 Concludes Successfully at Hotel Taj Palace, Lucknow
TTAUP Travel Mart 2026 was held on 5 October 2026 at Hotel Taj Palace, Vibhuti Khand, Lucknow, bringing together around 60 exhibitors and over 400 travel professionals from across Uttar Pradesh, including airlines, hotels, tourism boards, destination management companies and travel companies. The mart was inaugurated by Preeti Srivastava, Deputy Director, Uttar Pradesh Tourism. TTAUP thanks every exhibitor, visitor, partner and member who made TTM 2026 a success. Photographs from the event are available in the gallery.
TTAUP
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S M A Sheeraz elected TTAUP President for the 2026–2029 term
At its 10th Annual General Meeting held at Hilton Garden Inn, Lucknow, in the presence of over 150 travel trade members from across the state, the Travel Trade Association of Uttar Pradesh completed the election of its new Executive Committee for the 2026–2029 term. S M A Sheeraz, Managing Director, Sheeraz Tours, Lucknow, was elected President, along with Pradeep Kumar Chaurasia (Vice President), Rajiv Arora (Honorary Secretary), Akash Khanna (Joint Secretary) and Meraj Zaidi (Honorary Treasurer). The new team's priorities include creating new opportunities for members, empowering travel agents in Tier 2 and Tier 3 cities, organising roadshows and destination presentations with national and international tourism boards, and working with Uttar Pradesh Tourism to promote the state's spiritual tourism, culinary heritage, handicrafts, wildlife and eco-tourism offerings.
TTAUP
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S M A Sheeraz elected unopposed as TTAUP President for 2026–2029
Travel Trade Journal reports that S M A Sheeraz, Managing Director of Sheeraz Tours Pvt. Ltd., Lucknow, has been elected unopposed as the President of the Travel Trade Association of Uttar Pradesh (TTAUP) for the 2026–2029 term. The election of the association's new Executive Committee was completed at its Annual General Meeting in Lucknow, with the incoming team set to lead TTAUP's work for the travel trade fraternity across the state over the next three years.
TTAUP
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TTAUP Travel Mart 'TTM 2025' Concludes Successfully in Lucknow
TTAUP successfully hosted the 8th edition of its flagship travel trade show, TTAUP Travel Mart (TTM 2025), at Hotel Hyatt Regency, Lucknow. Inaugurated by Hon'ble Deputy Chief Minister of Uttar Pradesh, Shri Brijesh Pathak, the mart brought together 45 exhibitors and 315 registered buyers from Lucknow and over 26 Tier-2 and Tier-3 cities — including 70 fully hosted buyers — and facilitated over 7,000 pre-scheduled B2B meetings among DMCs, airlines, hotel brands, tourism boards and emerging entrepreneurs.
Travel Turtle
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UP Deputy CM Brijesh Pathak inaugurates the 8th edition of TTM 2025
The Voice of Chandigarh carried TTM 2025 to readers beyond Uttar Pradesh, leading with the inauguration of the mart by Uttar Pradesh Deputy Chief Minister Shri Brijesh Pathak as Chief Guest, and describing TTM as one of North India's most business-driven travel trade platforms.
The Voice of Chandigarh
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TTM 2025 Post-Event Report: Participation at a Glance
The official participation report for TTM 2025, the 8th edition of the TTAUP Travel Mart, held at Hyatt Regency Lucknow on 6 September 2025. • 44 exhibitors, represented by 98 delegates • 37 stakeholders and invited guests • 19 pre-approved trade visitors • 267 retail (B2C) travel trade partners registered online, from Lucknow and 26 other cities of Uttar Pradesh • 23 retail travel trade partners registered manually, from Lucknow and nearby cities • 25 retail travel trade partners registered on the spot, from Lucknow and nearby cities In all, 315 retail travel trade partners took part in the mart. The full photo archive and event films are available in the gallery.
TTAUP
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TTAUP hosts successful 8th edition of Travel Mart in Lucknow
Travel Trade Journal's same-day report on TTM 2025 names the association leadership present alongside the Chief Guest, and lists the 26 tier-2 and tier-3 cities that buyers travelled from, including Ayodhya, Varanasi, Prayagraj, Gorakhpur, Kanpur, Agra, Bareilly and Meerut. It also notes the mart's focus on both inbound and outbound tourism.
Travel Trade Journal
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